In a deft maneuver to sidestep trademark entanglements, Vivo has reemerged in Brazil cloaked under a new moniker — Jovi. The Jovi V50 5G and its sibling, the Jovi V50 Lite 5G, mark this strategic relaunch, introducing the nation not to unfamiliar tech, but to familiar force wrapped in a different name. The devices remain unmistakably Vivo in craftsmanship and capability — only the branding has shifted for Brazilian soil.
Why the Rename?
The brand’s metamorphosis stems from legal logistics: the “Vivo” title belongs to Telefônica Brasil within the country. Rather than duel in courtrooms, the company opted for a brand rebirth — “Jovi” — uniquely carved for the Brazilian market. But don’t mistake the new badge for novelty beneath the surface; the DNA is unchanged. These are the same meticulously engineered powerhouses known globally.
Meet the Jovi V50 5G: Where Elegance Marries Endurance
Beneath its sculpted silhouette, the Jovi V50 5G conceals a fortress of technology. IP68 and IP69 ratings affirm its resistance to water, grit, and accidental tumbles — a stalwart companion for the adventurous.
Its crowning glory? A sumptuous 6.77-inch curved-edge AMOLED canvas, boasting a 1.5K resolution and an ethereal 120Hz refresh rhythm. Topping it off is an incandescent peak brightness of 4500 nits — a display so luminous, even sunlight steps aside. An under-display fingerprint scanner maintains a clean, uninterrupted aesthetic, further enhancing its luxe demeanor.
Driving this visual maestro is Qualcomm’s Snapdragon 7 Gen 3 chipset, offering a harmonious blend of fluid multitasking and robust gaming capabilities. The colossal 6000mAh battery ensures extended uptime, and 90W rapid charging minimizes downtime, refueling your device in near record pace.
With 12GB of RAM and a cavernous 512GB of onboard storage, the device is a multitasking juggernaut. Whether rendering video, diving into graphic-heavy games, or juggling countless apps, this phone never stutters.
Photography gets its due glory: a 50MP front lens guarantees razor-sharp self-portraits and seamless video calls. On the reverse, a triple-camera triumvirate — 50MP main shooter with OIS, 50MP ultra-wide lens, and an Aura LED flash — captures scenes with striking clarity and poise, even in twilight.
All this runs on Android 15, layered with Vivo’s FunTouch OS 15 — intuitive, nimble, and tastefully customized for an elevated user journey.
Jovi V50 Lite 5G – “Lite” Only in Title
While the V50 Lite 5G wears the “Lite” tag, don’t be fooled — its internals speak of substance, not subtraction. Sharing the same cinematic 6.77-inch AMOLED display with a 120Hz cadence, it shines with a still-impressive 1800 nits brightness — more than ample for daily exploits.
Beneath the hood is the MediaTek Dimensity 6300, a shrewd choice for those craving efficiency without splurging. The configuration is bolstered by 8GB RAM and 256GB internal memory — sufficient muscle for casual gamers, serial streamers, and everyday multitaskers alike.
Where it stuns, however, is battery life. A monolithic 6500mAh battery powers the Lite, promising daylong endurance with ease. And yes, it too supports 90W fast charging — a rarity in this tier.
A 32MP front camera captures every nuance of your expressions, ideal for influencers and video call aficionados. Around the back, the dual arrangement includes a 50MP main sensor (Sony’s IMX882) and an 8MP ultra-wide lens — a duo that performs admirably for impromptu photo shoots and urban exploration.
It mirrors its elder sibling in software too, launching with Android 15 and FunTouch OS 16. Add IP65 protection and an in-display fingerprint reader to the mix, and you’ve got a mid-range titan dressed in premium armor.
Pricing & Availability – Awaiting the Final Reveal
The official sticker price remains under wraps, but early indicators suggest these devices will nestle into the premium mid-range segment — delivering flagship-like prowess without the flagship burden. Their specifications whisper value, their design speaks elegance, and their battery performance yells endurance.
Will the Jovi brand expand beyond Brazil’s borders? Time will be the judge. For now, this calculated rebrand lets Vivo sidestep regional restrictions without compromising what matters: delivering top-tier technology into users’ palms.